EXPERIENCEEXPERIENCE

Copywriter & SEO Specialist

May 2017 – Present

Managed our on-page and off-page SEO efforts with one objective in mind: generating more leads.

Generated leads by implementing local SEO strategies, such as optimizing listings, building citations and backlinks, and adding aggregate review schema to our service pages.

Increased traffic to our website by writing compelling articles on our blog and for other publications. This boosted our rankings, and most importantly, led to higher conversion rates.

Optimized websites, using everything from coding to design principles, in order to please both the search engine bots and consumers with an ever-shortening attention span.

Used SEM software, such as SEMrush & Moz, in order to monitor our positions, conduct site audits, and stay ahead of our local competitors by cross-analyzing backlink profiles.

Measured google analytics data in order to diagnose and fix SEO problems that go beyond keyword tracking. By mastering this tool, I was able to improve the user experience on our site, reduce bounce rates, and make sure our marketing efforts were profitable.

Leadamigo

Copywriter Intern

Jan 2016 – June 2016

Created an email marketing campaign for UNT’s annual Mayborn Agency Showcase, wrote event speeches and case studies highlighting our work.

SWOOP Advertising Agency

EDUCATIONEDUCATION

B.A. in Strategic Communications

Spring 2017

Graduated from the Mayborn School of Journalism. Here I earned my degree in Strategic Communications with a focus on Advertising.

University of North Texas

Study Abroad

Spring 2015

I studied abroad in the U.K. where I took courses in Contemporary Political History & Sociology.

University of Surrey, Guildford, United Kingdom.

SKILLSMY SKILLS

SEO

Competitor Analysis 90%
Optimized Content Writing 90%
HTML 65%
Wordpress 80%

Imaging

Graphic Design 70%
Photoshop 80%
Lightroom 70%

Film

Storyboarding 75%
Directing 80%
Video Editing 75%
Adobe Premiere Pro 65%

SERVICESWHAT I DO

Writing

Taking a marketing problem and turning it into a clear message that makes people interested in your product/service.

SEO

The process of taking your web page or content, tweaking the code and generating backlinks, so Google “likes” it and ranks it at the top of the search engine pages.

Imaging & Film

Creating compelling graphics or visuals using high-end editing software, such as Photoshop and Adobe Premiere Pro