Religions For Peace
The “Red Shirt” Campaign
Video (social media) The video would be distributed across social media platforms and among popular influencers, so as to increase it’s “shareability” and the likelihood that it might go viral.
The Ambient Campaign
We want our video to inspire people to action so we’re also going to organize a worldwide march against discriminatory policies. After viewers watch the video they can visit our website where they can find a march in their area. On our website, they can also purchase a “red shirt”, so they can match with their fellow marchers. All proceeds from shirt purchase will go towards the Religions For Peace organization.