The “Manly Awards” Campaign
The Print Campaign
Print (magazine) These fictional awards would be given to our honorees via full-page magazine and online advertisements. In this campaign, we chose to celebrate athletes, icons, and visionaries who help define what it means to be “manly.” Our Red Oxx recipients included men and women, intellectuals and athletes.
The Ambient Campaign
While our print campaign shows the kind of rough ‘n ready lifestyles our bags would be able to support, our ambient campaign warns travelers what happens when they put their faith in cheap travel bags that just aren’t up for the journey.