The “Fingers” Campaign
The OOH Campaign
OOH (billboard) A series of five consecutive billboards would count down all the reasons why Band-Aid is the number one trusted brand.
The Ambient Campaign
For our transit campaign, hundreds of posters are plastered against the wall in order to simulate a flipbook effect. When the metro speed past them, it will look like an animation of a hand counting down from 5 to 1.